Category: Featured

Behind-the-Scenes Online Marketing Insights from Authority Rainmaker 2015

By Pamela Wilson

authority rainmaker 2015 audio recap

Authority Rainmaker 2015 wrapped up a week ago, and those of us who were there are still processing the online marketing insights we had at the live event in Denver.

If you didn’t make it this year — and even if you did — we’d like to invite you to experience some of the energy at the conference.

There were so many smart people — attendees, presenters, and sponsors — gathered in one place. The collective energy of the group could be felt in the opera house seats, in the lobby, at the meals, and at …read more      

Read More

The 3 Components of Podcast Profitability

By Rainmaker.FM

podcast-profitability

Last week, Jerod Morris gave a presentation at Authority Rainmaker entitled “Become a Showrunner: The 4 Essential Elements of a Remarkable Podcast.”

One of those elements is profitability, which he and Jon Nastor break down on this week’s episode of The Showrunner.

Jerod and Jon begin by sharing their biggest “Oh crap!” moments while recording, then dive into a discussion about podcast profitability.

Among the topics discussed:

  • What the three components of podcast profitability are and how they work together
  • Which of the three should come first in your initial thinking and planning
  • The many possible tentacles of …read more      
Read More

Paul Jarvis on Productivity and Growing Your Online Business

By Rainmaker.FM

paul-jarvis-productivity

As creative entrepreneurs, we have a tendency to get stuck in the learning process and fail to push the needle by taking action.

Perpetuated by fear and criticism, the failure to launch a product can be crippling. We continually find ourselves spinning our wheels and getting stuck in a place that’s completely avoidable.

It’s a good thing we have pioneers and thought leaders in our space who speak encouraging words that help us take the leap of faith.

In this 32-minute episode of No Sidebar, host Brian Gardner and Paul Jarvis discuss:

  • What Paul enjoys doing more … designing …read more      
Read More

Deadly Conversion Busters: Turning ‘Yeah, But’ Into ‘Yes, Please’

By Rainmaker.FM

maybe-into-yes

Why is your prospect on the fence?

How can you convert that concern into a reason to buy?

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal:

  • What you need to do to discover the real problems behind your offer
  • How customers might be misleading you with their objections
  • Why you need to go beyond the FAQ
  • How to reinforce your answers to objections so they grow your authority
  • The 3F technique for making customers feel good about their concerns

Click Here to Listen to

The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the …read more      

Read More

How to Read a Book in 2 Hours

By Rainmaker.FM

2-hour-books

If you’re like Rough Draft host Demian Farnworth, you like to read. And you like to read a lot.

In fact, some people might call you obsessed. Demian gets that all the time. No surprise, since he tries to read 100 books every year …

But it can be frustrating. Daily demands. Lack of time. Big books. You get so close to reading 100 … but alas, at the end of the year Demian falls, slump headed, 16, 20, or 40 books away from his goal.

If that’s you too, you’re not alone.

Like most determined and driven …read more      

Read More