Category: Featured

4 Deep Marketing Questions (with Answers!)

By Rainmaker.FM

deep-marketing-questions

Once again, Confessions of a Pink-Haired Marketer host Sonia Simone is jazzed to have four great questions from the audience about marketing and business.

How do you move forward when you’ve made a big change with your business? How do you get the confidence to launch your product?

And just what is Sonia’s evil ulterior motive for recording her podcast?

In this 22-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:

  • How to get the confidence to move forward with a minimum viable product
  • Her thoughts on marketing music, art, and other creative work
  • Moving …read more      
Read More

The Beginner’s Guide to Writing Bullet Points That Work

By Rainmaker.FM

bullet-points

Why bullet points? Like it or not, they keep people reading your blog posts, pages, articles, and copy like nothing else …

In the online attention economy, studies show us that readers behave in very predictable ways.

They’ll read the headline, the first sentence, they’ll scan the page, particularly the left-hand side of the page, looking at the sub headlines and slowing down at the bullets.

But they’ll fly by those bullets if you fail to craft them in a certain way …

In this roughly 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

Read More

Does Your Blog Need a Sidebar?

By Neil Patel

sidebar

Have you ever wondered if your blog really needs a sidebar? And if you need a sidebar, should it be on the left or right side?

Sadly, the answer isn’t a simple yes or no. But with some testing, I’ve figured out the optimal layout for a sidebar on a blog.

So, should you be using a sidebar? Well, it all depends…

Does your blog need a sidebar?

People come to a blog to read content. Their main purpose is to devour your information and ask you questions through commenting.

If they really like your content, they may share it on the social web, …read more      

Read More

A Simple Content Marketing Strategy for Creative Folks

By Rafal Tomal

man with glasses working on laptop on yellow couch

I promoted my business the wrong way for a long time.

Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for feedback.

I quickly realized this approach wouldn’t take me very far. Why?

Because that’s what everyone else does. And you’re assuming people who aren’t design experts will recognize your creative work as superior.

Most people naturally want to buy from people they know and like. So, how do you display your work while making it easy for prospective clients to learn about who you are?

The conclusion is simple: content marketing.

How …read more      

Read More

How Award-Winning Journalist Adam Skolnick Writes

By Rainmaker.FM

adam-skolnick-file

Sometimes word nerds just need a place to talk shop, and that’s the intention of today’s episode of The Writer Files. Host Kelton Reid asked award-winning journalist Adam Skolnick to join him for a guest segment called “writer porn.”

Adam is an award-winning, globetrotting travel journalist, which is kind of a rare thing these days. He is the author and co‐author of 25 Lonely Planet guidebooks, and has written for publications as varied as the New York Times (for whom he won a big award from the Associated Press Sports Editors last year), ESPN, Wired, Men’s Health, Outside, the …read more      

Read More