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Category: Featured

06 AprFeatured

Tenacity and Tissues (or, a Specific Example of Why You’re More Capable Than You Think You Are)

by Jason Fairfield0 Comments

By Rainmaker.FM

tenacity-and-tissues

Editor-in-Chief host Stefanie Flaxman likes being extremely prepared when she learns something new.

She wants to have gotten a solid eight hours of sleep the night before. She wants to be in her office, at her desk, working on her iMac. She wants to have her favorite brand of green tea in hand.

But that can’t always happen.

So, this past January Stefanie found herself learning something new in a conference room in a hotel in Dallas, Texas, with a pile of tissues in her lap.

Why did she have tissues in her lap?

In this 7-minute episode of …read more      

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06 AprFeatured

6 Proven Ways to Open an Article with a Bang

by Jason Fairfield0 Comments

By Rainmaker.FM

open-with-a-bang

Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph.

Sound excessive?

Well, just imagine how disappointed you’d be after reading a killer headline for an article only to lose momentum and interest on the first sentence.

It happens. Here’s how not do that.

In this 11-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The solitary purpose of your first sentence
  • How using quotes to open an article can make you look stupid
  • When statistics don’t work
  • The $80 …read more      
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06 AprFeatured

Why Right Now Is the Perfect Time to Start Your Podcast

by Jason Fairfield0 Comments

By Rainmaker.FM

why-start-a-podcast

A multitude of factors are converging to make now the perfect time to launch a podcast. But should you?

In the first episode of The Showrunner, host Jerod Morris explains the factors contributing to the current podcasting boon and walks you through how to decide if you have what it takes to run a successful podcast.

Jerod and a host of family, friends, and experts paint a vivid picture of the current podcasting landscape.

As narrator, Jerod takes you to …

  • His kitchen, where an insightful piece of advice from an unlikely source changed how this episode began …read more      
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06 AprFeatured

Does URL Structure Even Matter? A Data Driven Answer

by Jason Fairfield0 Comments

By Neil Patel

seo url

URL structure has been debated within the SEO industry for years. From the number of subdirectories to the placement of keywords in URLs, SEOs have tried many optimization techniques to improve their sites’ rankings.

The real question is, does your URL structure even help with your overall traffic? To answer this question, I decided to do a bit of research to help you make a data-informed decision.

Extraneous characters

Sometimes you see strange characters in URLs such as &, %, $, and @. It is more difficult for search engines to crawl websites if their URLs contain a lot of these extraneous …read more      

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06 AprFeatured

5 Ways to Get More of the Online Attention You Crave

by Jason Fairfield0 Comments

By Sonia Simone

image of Elvis Presley toy

Listen — I remember what it was like.

Working hard on writing the best content I could. Content that solved reader problems, was interesting to read, showed some personality, and furthered my business goals.

Spending hours on posts that got nice attention from my small audience — but having trouble getting traction with a larger crowd.

It was working, but it was slow. And that’s frustrating. It’s hard to know you’re on the right path if only a few people are paying attention to you.

Over the months (and years), I learned some things about how to …read more      

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