6 Proven Ways to Open an Article with a Bang

Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph.

Sound excessive?

Well, just imagine how disappointed you’d be after reading a killer headline for an article only to lose momentum and interest on the first sentence.

It happens. Here’s how not do that.

In this 11-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

• The solitary purpose of your first sentence
• How using quotes to open an article can make you look stupid
• When statistics don’t work
• The $80 …read more      
  
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