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Category: Featured

12 MarFeatured

Why Copyblogger Media is Betting Big on Podcasting

by Jason Fairfield0 Comments

By Brian Clark

Image of the Rainmaker.FM Logo

Back in 2005, I came up with the idea for Copyblogger, a site that taught people how to create text content and copy to sell products and services. Right … everyone knows that.

But did you know a competing idea was to instead start a podcast? To say that would have been the wrong move (in several ways) is a monumental understatement.

For one, I had never recorded anything other than bad tape recordings and a few .wav files. And for another, it was way to early for the medium and the technology.

But even now in 2015, …read more      

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11 MarFeatured

How Spending $138,491.42 on Meals Made Me $992,000

by Jason Fairfield0 Comments

By Neil Patel

fine dining

Every year, my bookkeeper sends me an email breaking down my spending habits. For my personal corporation, I spent $138,491.42 on meals over the course of 12 months.

At first, I thought there was a clerical error as that number comes out to roughly $11,540 a month. There’s no way I could have spent that much on business meals, right?

The number was so shocking that I decided to dig a bit deeper. I asked myself a few simple questions:

  • How is it possible that one person can spend $11,540 a month on food?
  • Am I wasting money by paying for meals?
  • Is there an …read more      
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11 MarFeatured

Here’s How Veteran Search Engine Expert Danny Sullivan Writes

by Jason Fairfield0 Comments

By Demian Farnworth

Authority Rainmaker 2015 speaker, Danny Sullivan

In 1996, the Unabomber suspect, Ted Kaczynski, was arrested. TWA Flight 800 crashed off the coast of Long Island, New York. Bill Clinton was elected president of the United States. The movie Jerry Maguire hit the silver screen. “Macarena” was the hottest song. And some of you were probably born.

For Danny Sullivan, 1996 was the year he published research called A Webmaster’s Guide to Search Engines.

Wait. You mean there were search engines before Google? Indeed.

Danny has been in the industry for more than 20 years, and he is arguably one of the smartest people on the …read more      

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10 MarFeatured

Scott Stratten Versus Ryan Deiss at Authority Rainmaker: Who’ll Be Left Standing?

by Jason Fairfield0 Comments

By Brian Clark

Authority Rainmaker 2015 speakers Scott Stratten and Ryan Deiss

It’s an epic philosophical battle over how to best sell online. And we’re doing it up on stage at Authority Rainmaker, May 13-15 in beautiful Denver, Colorado.

In one corner, we’ve got customer experience advocate Scott Stratten. Scott believes that an amazing customer experience that prompts repeat purchases and evangelical word-of-mouth is the way to sell products and services and grow your business.

Scott now has more than 175,000 people following his daily rantings on Twitter, and was named one of the top 5 social media influencers in the world on Forbes.com. He’s also the author of …read more      

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10 MarFeatured

How to Set Goals for Your Content and Weave Them into What You Create

by Jason Fairfield0 Comments

By Sean Smith

woman kneeling in forest writing on note pad

How does the current piece of content you’re creating fit into your content strategy?

New content you produce needs to have a goal before you even start writing. Goals for your content benefit both you, the digital content creator, and your audience.

Allow me to elaborate with an example from one of my favorite stories, Harry Potter.

Hang in there; this is actually a fantastic lesson. Mind your eyeballs if you haven’t read the books or watched the movies — and plan to. There are spoilers.

Why content goals provide direction and depth

Since the …read more      

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