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Category: Featured

04 MarFeatured

Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015

by Jason Fairfield0 Comments

By Scott Brinker

Authority Rainmaker speaker, Scott Brinker

I’m looking forward to speaking at the Authority Rainmaker conference this May in Denver, Colorado.

As a longtime Copyblogger fan, it’s a great privilege, and I can’t wait to meet many of you. The title of my talk will be: How to Design Interactive Content — Moving Beyond Button Clicks and Form Fills.

Which begs the question, what exactly is interactive content?

Most content that we’re familiar with — blog posts, ebooks, reports, webinars, infographics, podcasts, etc. — is designed to be passively consumed by our audiences.

They read, watch, or listen to it. They may comment on it or share it, …read more      

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03 MarFeatured

Dan Pink on How to Succeed in the New Era of Selling

by Jason Fairfield0 Comments

By Jerod Morris

Authority Rainmaker 2015 speaker, Dan Pink

Selling isn’t what it used to be.

And for most of us, that’s a good thing.

Gone are the days of alpha males who are “always closing.” Today, in the new era of selling that has dawned, many of us are spending much more of our time selling than we even realize.

This is the subject of Authority Rainmaker keynote speaker Dan Pink’s latest book, To Sell Is Human: The Surprising Truth About Moving Others, and he gives us an inside look — describing the tools and traits that are required (many of …read more      

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02 MarFeatured

11 Tactics to Get More Click-Throughs from Social Media

by Jason Fairfield0 Comments

By Neil Patel

social media

If you want to get traffic from the social web, all you have to do is publish updates with your links in them, right?

I wish that were the case. If it were this simple, my follower and fan count would guarantee me hundreds of thousands of visitors each month from social media sites.

So, how do you get the most out of your social media following? All you have to do is follow the 11 tactics below.

Tactic #1: Twitter users love pictures

For almost all of 2014, each time I tweeted a new Quick Sprout blog post, I included the post headline …read more      

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02 MarFeatured

How to Crowd-Publish Your Content Without Asking for Money

by Jason Fairfield0 Comments

By Matthew Turner

groups of people talking at a party

If you read the headline, “Portland Entrepreneur Raises $13 Million by Enticing 62,000 People to Buy His Cooler,” which part fascinates you?

How about, “7,000 Hungry Folks Raise $55,000 for Potato Salad Project?”

I imagine, if you’re anything like the majority, those large amounts of money stand out. After all, $13 million is a gigantic amount of cash, as is $55,000 for potato salad.

But whenever I come across crowdfunding campaigns like these, it is the crowd of people who band together that captures my attention.

As a content creator, imagine what you could learn from 62,000 individuals. …read more      

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27 FebFeatured

The Ultimate Guide to Creating a Killer Explainer Video

by Jason Fairfield0 Comments

By Neil Patel

The Ultimate Guide to Creating a Killer Explainer Video

Have you ever thought about putting an explainer video on your site? It could be an easy way to convert more visitors into customers.

When we added one to Crazy Egg, it helped us make an additional $21,000 in monthly income.

So, how do you create an explainer video that will increase your conversion rate? In order to help you out, I’ve created an infographic that breaks down the process of creation of the perfect explainer video.

Click on the image below to see a larger view:

Click here to view an enlarged version of this infographic.

Conclusion

As long as you follow the …read more      

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