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Category: Featured

Rainmaker.FM: Has Social Media Killed Consumer Trust?

This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big).

The main story this week is all too familiar … short-cut marketers are the reason we can’t have nice things. Now, apparently, they’ve destroyed trust in social media, as consumers assume everyone is on the take.

As you might expect, we have an answer for that one. Plus, we talk podcasting for content marketing, revenue models for podcast networks, and heartily agree with some …read more

11 FebFeatured

No One Is Going to Read Your Corporate Blog (Unless You Read This)

by Jason Fairfield0 Comments

By Neil Patel

So you’re interested in starting a corporate blog. Now what? You already know how it generates sales, but the real questions is…where do you start? And how do you ensure that people are actually going to read your blog (because company blogs are inherently boring, right?)

Don’t worry, I’m going to answer all of those questions and more. As long as you follow my advice from the FAQs below, you’ll have more readers than you can imagine.

How many posts do you need to publish before you launch your blog? – You shouldn’t wait to launch your blog. As soon as …read more

11 FebFeatured

The Smart Way to Use Surveys to Engage and Grow Your Audience

by Jason Fairfield0 Comments

By Sean Jackson

Last month, you may have seen :

Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: ‘There are three kinds of lies: lies, damned lies, and statistics.’

While there are many ways your research can benefit your online marketing, here are five important best practices to keep in mind.

1. Don’t write leading questions

Leading questions are those that will skew the results to a particular conclusion.

When creating your questions, remain as objective as possible and use the survey …read more

10 FebFeatured

How to Learn from Your Successes

by Jason Fairfield0 Comments

By Jerod Morris

We all know about the importance of learning from mistakes. “Fail forward,” as they say.

But we shouldn’t just look at our successes as magical moments when everything went right and think these experiences do not hold significant lessons of their own.

In the last episode of The Lede, Demian and I discussed mistakes that have taught us valuable lessons. In this week’s episode, we flip the script and talk about successful moments that taught us just as much.

In this episode, we discuss:

The value of understanding how you accomplished an achievement.
Recognizing and honoring the …read more

10 FebFeatured

New Book: Success Secrets of the Online Marketing Superstars

by Jason Fairfield0 Comments

By Mitch Meyerson

Media allows authority to be demonstrated and earned rather than claimed.

In 2005, the Internet had already begun to profoundly change the world of business, yet for many online entrepreneurs the roadmap to success was unclear.

In response, I compiled the first edition of Success Secrets of the Online Marketing Superstars, a book that celebrated the ways in which the most successful marketers on the web had blazed trails, set records, and created benchmarks to make the Internet overwhelmingly relevant to modern business practices and the business world.

Now, in 2015, the Internet has not only transformed the business world, but also the world at large.

Once a promising tool, the …read more

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Category: Featured

Rainmaker.FM: Has Social Media Killed Consumer Trust?

No One Is Going to Read Your Corporate Blog (Unless You Read This)

The Smart Way to Use Surveys to Engage and Grow Your Audience

How to Learn from Your Successes

New Book: Success Secrets of the Online Marketing Superstars

Start Your Journey to Better Business