Category: Featured

How to Use an Experience Map to Make Your Customers Even Happier: The Ultimate Guide

By Demian Farnworth

a group of people sitting on the subway, a man stands by the door

Customers. Complex bunch.

They pull out their wallets and purses to trade hard-earned dollars for stuff. …read more      

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How to Use an Experience Map to Develop a Winning Content Marketing Strategy

By Demian Farnworth

a group of people sitting on the subway, a man stands by the door

Customers. Complex bunch.

They pull out their wallets and purses to trade hard-earned dollars for stuff. Stuff we design, organize, grow, program, or manufacture.

…read more      

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How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy

By Demian Farnworth

a group of people sitting on the subway, a man stands by the door

Customers. Complex bunch.

They pull out their wallets and purses to trade hard-earned dollars for stuff. Stuff we design, organize, grow, program, or manufacture.

…read more      

Read More

The Most Important Lessons You Should Have Learned in 2014

By Jerod Morris

The Lede Podcast logo

For so many of us, the end of every year revolves around holiday celebrations and spending quality time with friends and family. As it should.

But the end of the year is also a time for purposeful reflection — for considering …read more      

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What I Learned from Fighting a 12-Month-Long Lawsuit

By Neil Patel

legal

Entrepreneurs tend to talk about the glory moments. You know… about raising millions of dollars from investors or selling their companies.

Sadly, there isn’t much you can learn from those glory stories, which is why I rarely discuss them. Instead, I focus on sharing my mistakes because if you can avoid making the ones I made, you’ll increase your chances of succeeding.

One of the toughest parts about my entrepreneurial journey very few people know about was spending a year fighting a class action lawsuit (it’s just a fancy word of multiple lawsuits combined into one) and the Federal …read more      

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