Category: Featured

A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs

By Henneke

Phew.

You’ve nearly finished your blog post.

You’ve gathered your most useful tips. You look forward to your readers’ comments. This might be your best post ever. Yay!

But you can’t hit “Publish” yet … you still need to write a final paragraph.

You stare out of the window for inspiration. …read more    

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Can You Resist Clicking These 3 Headlines? (One is So Good I Had to Copy it)

By Jerod Morris

If this headline were a woman, I’d marry it.

That’s an …read more    

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The Definitive Guide to Landing Page Optimization

By Neil Patel

landing page optimization

Have you ever created a landing page? If so, have you ever modified or optimized it? If not, you’re leaving a lot of money on the table.

Before we get into how you can optimize your landing page, however, let’s go over why you should create one in the first place. The main reason is that all traffic sources are not equal. In order to boost your conversion rate from different traffic sources, you need to create different web pages that are targeted to those different types of audiences.

To help you with your landing page initiatives, I’ve created a <a class="colorbox" …read more    

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Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)

By Brian Clark

Here’s a fact about content marketing that’s actually shocking.

The 2014 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs (sponsored by our own New …read more    

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Here’s How Ann Handley (the World’s First Chief Content Officer) Writes

By Demian Farnworth

Want a quick and dirty way to test whether your content is compelling?

Show it to a teenager … and then answer these questions:

  • Is the teenager still reading, watching, or listening after 30 …read more    
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