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Category: Featured

How Reducing Options Can Increase Your Conversions

More is better, right? Not in the world of conversion optimization.

Just think of it this way…When you take a kid to a candy store, what happens? They don’t know what to buy, right? The reason is that they have too many options to choose from and they are not sure which one is the best choice.

The same goes for the web. Giving people too many options or asking them for too much information can quickly reduce your conversions. For example, by reducing the number of options in your form fields from 6 to 3, you can increase your conversion rate, …read more

24 FebFeatured

The Aggressive Work Ethic of Highly Creative People

by Jason Fairfield0 Comments

By Demian Farnworth

Magicians. Curious bunch.

They pull furry mammals out of their hats. Levitate humans. Hide automobiles out of sight.

The great ones make a killing, jet set around the globe, and beat groupies off with a brass-tipped wand.

The not-so-great ones — the average ones — are still amazing.

To this day I don’t know …read more

22 FebFeatured

The Decline and Fall of The Great Gate

by Jason Fairfield0 Comments

By Robert Bruce

For as long as many generations could remember, The Great Gate stood in the center of The Great City.

It was an ominous and magnificent structure, one that the people looked to for a constant supply of wonder, enlightenment, and joy.

The Keepers of The Great Gate were towering figures. They …read more

21 FebFeatured

How Google Works

by Jason Fairfield0 Comments

By Neil Patel

Have you ever wondered how Google works? Sure, it has a complex algorithm that looks at hundreds of variables, but in simple terms…do you know how Google works?

To help you get a better understanding of Google’s algorithm as well as to show you how some of Google’s features work, I’ve created an animated infographic to explain the whole process. Read More …read more

21 FebFeatured