Category: Featured

Killer Resources for Freelancers … and an Option for Those Who Don’t Want to Go It Alone

By Sonia Simone

This week, Stefanie Flaxman and I yielded the floor to a pair of smart gentlemen who we don’t hear from quite as often as we used to. And we featured a writer you haven’t seen on Copyblogger before. Her debut post for us is a must-read for writers who like being able to pay their
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How to Increase Profits by Analyzing Your Competition

By Neil Patel

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How well do you know your competition?

Depending on your industry or location, the market may be saturated with businesses providing the same services or offering the same products as your company does.

Not everyone will survive.

Sooner or later, one or two companies will separate themselves from the crowd.

If you want to be an expert in your niche, you’ll need to learn effective competitor analysis skills.

Otherwise, you could put yourself at risk of falling behind those businesses that adopt these strategies first.

As a marketing expert who founded several startup companies, I’m well aware of how competitive certain spaces can …read more      

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Rainmaker Digital is at Your Service

By Brian Clark

We’ve launched a lot of things over the last decade. Software, SaaS, WordPress hosting, WordPress design frameworks, themes, courses, certification, live training, conferences, and membership communities. And we’ve delivered tons of free content to teach you how to perform digital marketing, design, and copywriting in a way that works. But we’ve never offered to do
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How to Make a Living as a Writer When Creative Writing Isn’t Paying the Bills

By Alaura Weaver

I never thought of myself as an entrepreneur. Growing up, I filled journals with poetry, drawings, and stories. I studied playwriting and performance in graduate school. The thought of running a business or putting a price tag on my creativity was icky. Then real life happened. Newsflash: landlords don’t accept poetry for rent. For a
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How to Increase Revenue Without Acquiring New Customers

By Neil Patel

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What’s your company’s growth strategy?

Businesses need continuous development to get out of a plateau.

I’ve spoken to many people about their marketing plans, and most of them are trying to come up with new ways to add more customers.

While customer acquisition is great, it’s not always necessary if your primary goal is to increase revenue.

Focusing on your existing customers will save and make you money too.

Don’t believe me?

Calculate your customer acquisition cost:

That’s how much money it takes for you to get just one new customer.

Was it higher than you thought it would …read more      

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