By Neil Patel
What’s your company’s growth strategy?
Businesses need continuous development to get out of a plateau.
I’ve spoken to many people about their marketing plans, and most of them are trying to come up with new ways to add more customers.
While customer acquisition is great, it’s not always necessary if your primary goal is to increase revenue.
Focusing on your existing customers will save and make you money too.
Don’t believe me?
Calculate your customer acquisition cost:
That’s how much money it takes for you to get just one new customer.
Was it higher than you thought it would …read more