You know when it seems that everything is just not going your way. That is the nice way to say it. The even better way to say it would be…you know when it seems that EVERYONE seems to be screwing you. Well Karma does work, and it worked out for not only a great business professional of ours, but also a friend.
http://www.golfnewsnow.ca/2011/02/06/lawrie-joins-the-golf-lab/
Congrats from Oncor Doug!
Great information piece. Hey you managers out there!!
http://www.cnn.com/2010/OPINION/12/05/fried.office.work/index.html?hpt=C2
Not having your golf course’s website show up on the first or second pages of the search engines when potential customers are searching for you is costly. We don’t mean when they type your exact name. We mean when they type in…hmmm let’s say GOLF COURSES ONTARIO (12,100 people a month do this) or GOLF NAPLES (27,100 per month). That is a bunch of TRAFFIC that you are missing on.
So what does it cost you not to show up there. Here is some examples.
The average #11 ranking site in Google will get a relative 0.66% click through ratio (CTR), yet the average #10 ranking will get a 2.97% CTR.
Put simply, this means a 450% increase in traffic simply by moving from position #11 to #10. The same applies for lower positions such as #20 (a 0.30% CTR), a 990% increase by moving to position #10.
WOW!!!
You better learn how to get to the top of those pages! We don’t mean buying ads to get there either. Because only 1% – 5% of the people that come to that page even click on it.
We can show you how! That is us bragging!
I took this line from Clayton Makepeace, but we truly believe in his words. I was taught something similar a long long time ago – STORIES SELL and FACTS TELL.
“Nothing sells better than a GREAT story your customers can share on your behalf. And your job as the marketer is to find a signature story worthy of telling.
The ability to tell a great story is easily learnable, and is something you should consider a must in today’s business environment.”
Just take note the next time you read, listen or watch any online, TV, radio, magazine, newspaper ad. (or maybe just look at your advertising copy….opps did I just right that). Are you telling YOUR STORY or spurting off facts.
Thanks for the nuggets (and trip down memory lane) Clayton.
Ian Hutchinson (from Golf New Now) sent out a blog post this morning, on data program that the CPGA and NGCOA are using for their membership. I am giving you the link to the post http://www.golfnewsnow.ca/2010/08/17/data-program-promises-confidentiality/.
My quick overview on it, and again it is just my opinion. I like the idea of assisting your membership by providing resources or tools that can help them address their GOLF BUSINESS issues. Also, studying trends and analyzing past hurdles can only benefit a golf facility.
Let’s hope that everyone gets on the same page. Including bringing in outside sources that can help not only the membership, but both associations.
There are technologies and best practices that are occurring in different business sectors that the golf industry are unaware of, but they should be. Not to mention stuff that has not even been created yet.
By the way, Golf News Now always seems to have great blog posts. So make sure you check them out.