The Importance of Email for Your Business

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Did you know that email still ranks as the highest ROI as a traffic source for business?  If you do not use email marketing as one of your strategies you definitely should. However, email marketing is an art. The majority of businesses mistreat the people on their email lists which devalues their most important monetization asset. This is a longer training program with very in depth analysis and template testing.

The following is an overview of the Email Marketing training modules:

Module 1 – Role of Email

  • The role of Email in your business
  • Types of emails
  • Your main priority
  • Don’t make this mistake

Module 2 – Promote

  • Email calendar
  • What assets do you have?
  • Create a worksheet for promotions
  • Types of promotions

Module 3 – Campaigns

  • Types of email campaigns
  • Ask the right questions
  • Think of email in dating terms
  • Segmentation

Module 4 – Design

  • Study your competition
  • Ask the right questions
  • Email copy
  • Optimize

Module 5 – Tracking

  • Is your email working?
  • Benchmarks
  • Reporting

Course Investment ranges from $1500 – $6200

Course Duration ranges from – 2 weeks to 12 weeks