Welcome to Intermediate Marketing
This course is designed for key team members looking to create awareness and engagement for your company’s brand.
As a student you are looking to understand and navigate the changing landscape that is marketing. The course covers the most up-to-date information and best marketing practices, so you can make better marketing and business decisions.
As this is an intermediate course, we will teach and work on exercises around intermediate methodologies so you can continue to build your confidence, knowledge and capacity as a marketing professional.
The course takes a more in-depth training approach into the world of marketing and marketing’s role in creating ongoing awareness and engagement of your brand. The focus here is getting your market to see and you and to react to your message.
The great thing about marketing in today’s ever changing landscape, is that ingenuity and creativity can always win over big marketing budgets. We teach how to think creatively and why.
People don’t want to be sold to, they want to have a normal human conversation. They want their product and service questions answered. We focus here on marrying the human conversation with the marketing strategy. At the end of the training, the students will be able to immediately apply the knowledge and skills learned to magnify their marketing results.
- Brand Strategy
- Understanding Your Competitors
- Plan, Plan, Plan
- What’s Your Big Idea
- Choosing your Traffic Channels
- Leading with Content
- The Role of Social
- List Building
Throughout the 2-week course, students will be required to complete and submit a marketing discussion case study. This course also includes online interactive webinars, during which students have the opportunity to engage and ask direct questions to the instructor.
Who is this for:
This course is for you if you’re a:
- Marketing Manager
- Brand Manager
- Marketing Analyst
- Marketing Specialist
Course Investment – $1999
Course Duration – 2 weeks