How to Use Visual Hierarchy To Create Clear and Easy-to-Read Web Pages

By Pamela Wilson

Imagine you’ve entered a cave.

Your eyes slowly adjust to your surroundings and begin to make out the shapes and forms around you.

You see three doorways: they’re equal in size, …read more    

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How Google Determines Where to Rank Your Website

By Neil Patel

How Google Determines Where to Rank Your Website

Have you ever wondered why certain websites rank higher than others? Or why your website doesn’t rank as high as your competitor’s?

A lot of it has to do with Google’s algorithm. It looks at over 200 ranking factors when determining where to rank a site. As you already know, these ranking factors aren’t easy to understand, which makes it difficult for you to figure out how to adjust your site to maximize your rankings.

In order to help you solve this, I’ve created an infographic that visually breaks down many of the components of Google’s algorithm. I hope it will …read more    

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Conduct Better Podcast Interviews with this Simple 6-Step Preparation Process

By Jerod Morris

No regrets.

That is my number one goal for every podcast interview I conduct.

(And there are a lot of them — for some top-rated podcasts, including this one you might be familiar with.)

It’s a hard feeling …read more    

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How to Turn Bland Text into Sparkling Online Content

By Henneke

Let me guess …

You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject.

But your writing doesn’t sound like you. At all.

No matter how hard you try, you struggle to find …read more    

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5 Ways to Rankle an Old-School Journalist

By Demian Farnworth

This is the first post in a series on native advertising. An introduction, if you will.

One that states from the start that there is controversy.

Why approach a series this way?

Simple: Native advertising is probably one of the least-known scalding-hot topics in the business world.

In fact, few business people can even define …read more    

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