The Boring Niche’s Secret Weapon (And How to Use it)

By Sean Smith

I hear it constantly: “My niche isn’t sexy enough for content marketing.”

It’s a lie.

It’s a crutch.

It’s a flat-out excuse.

The problem isn’t with the niche, it’s with your perception. The problem is you aren’t thinking about <a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~www.copyblogger.com/usp/" …read more    

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Digital Marketers, Search Engine, Semantic Search, And N’t Digital Marketers

Unless you?ve just woken up from a three-month long Netflix binge coma, you?ve undoubtedly heard about the importance of content marketing going forward.
Thanks to the Hummingbird update, there has never before been such weight placed on quality, originality, freshness and helpful content for rankin…

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EBay, Payday Loan, EBay Sub-domain Www.ebay.com, And Main EBay

After a period of relative quiet, MozCast detected a major “temperature” spike in Google’s algorithm at some point on Monday, May 19th. This occurred after some historic lows, including the 3rd coldest day on record (May 11th).
Tuesday afternoon, Google confirmed two updates, Panda 4.0 and Pa…

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Mobile Devices, Email Marketing Campaigns, Campaign Monitor, And Ayaz Nanji

Mobile devices are now the most popular platform for interacting with marketing emails, but it’s becoming increasingly difficult to turn those opens into clicks, according to a recent report from Campaign Monitor.
The analysis of 6 million email marketing campaigns sent by Campaign Monitor found t…

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