The Boring Niche’s Secret Weapon (And How to Use it)

I hear it constantly: “My niche isn’t sexy enough for content marketing.”

It’s a lie.

It’s a crutch.

It’s a flat-out excuse.

The problem isn’t with the niche, it’s with your perception. The problem is you aren’t thinking about <a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~www.copyblogger.com/usp/" …read more