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The ACA, Canada?s only national association exclusively representing client marketers, is dedicated to helping members maximize the value of their investments in all forms of marketing communication. Members realize…

Over the last few months, I heard one name mentioned by my fellow entrepreneurs more than others.
Can you guess who it is? It?s not Elon Musk or any other popular entrepreneur? It?s Dan Bilzerian

The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.
Snapchat made a reluctant debut into paid advertising this week with a 20-second trailer for the Universal Pictures film Ouija, leaving one to wonder if its throwback, non-da…

After a very successful event in San Francisco in March, Supernova, the Client Summit of Quantcast, comes to Europe for its first EMEA edition.

This could easily be a rant based on some recent customer service experiences but I’m going to avoid that and instead look at what companies are facing today in trying to meet customer expectations. I read recently that Comcast has finally appointed a VP to try and address their extremely poor custo…