Kleiner Perkins Caufield, Ad Strategy Fade, Pictures Film Ouija, And Non-data-driven Ad Strategy

The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.
Snapchat made a reluctant debut into paid advertising this week with a 20-second trailer for the Universal Pictures film Ouija, leaving one to wonder if its throwback, non-da…