New Smart Street, GE, Sensors, And GE Predix Platform
GE has a new smart street light in early production, and it hopes that over time, cities and third-party developers
16 Apr
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16 AprRead More
Presentation, Key Takeaways, Audience, And Small Business
In today’s hyper-competitive business climate, there?s a lot of talk about brands: How to make them sticky, how to create positive associations with the consumer, how to build a loyal following on social media. As a small business owner you’re always trying to find new ways to get your brand out in …
16 Apr
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The Proper Way to Automate Your Social Media Activities (and 5 Other Best Practices)
Let’s face it. Social media is one of those warm, fuzzy, but murky activities that exist in the business world.
It can be a conversation — a cocktail party — or a content distribution channel.
For some, it’s both. And more!
Regardless of how we choose to use it, we naturally have to ask: What’s the return on our investment?
I think Gary Vaynerchuk said it best when responding to a CMO who demanded to know how to determine the ROI of social media:
What’s the ROI of your mother?
Gary’s got a point. …read more
16 AprRead More
New Reach KPI, Viral Views, Branded Content, And Organic Reach
REACH: the term used to express the total percentage of a target audience who are exposed to a brand message at least once throughout a campaign period. This figure represents unduplicated audience exposure.
Reach used to be the standard measurement for the total audience size available in a given m…
15 AprRead More
Key Takeaway, SEO, Seo Strategy, And SEO Strategy Guide
Search engine optimization (SEO) is always evolving and your strategy must evolve with it. Aside from user intent, covered in CrazyEgg?s last SEO roundup, here are some of the other issues to think about, especially in relation to conversions.
Image: Pixabay
1. Optimize All Content
In Your SEO Strat…