Back in the ?90s we used Excel spreadsheets and Access queries to ?target? our campaigns (while we jammed to Pearl Jam and gulped Starbucks). My, oh my, how the world has changed. Today, it?s unlikely that you get through a day without hearing about automation this and CRM that (while jamming to Pan…
It’s time to look at your content differently?time to start understanding just how good it really is. I am not simply talking about titles, keyword usage, and meta descriptions. I am talking about the entire page experience. In today’s post, I am going to introduce the general concept of content …
By Rainmaker.FM
The Lede hosts Jerod Morris and Demian Farnworth thought they were all done talking about the concept of choosing yourself … but then Seth Godin commented and James Altucher reached out wanting to discuss further and clarify his position.
So, they decided to record Choose Yourself Part 2.
And why wouldn’t they? Altucher literally wrote the book on Choose Yourself!, plus he’s an interesting guy who both Jerod and Demian were excited to talk to and thought you would enjoy hearing from.
Over 35 minutes one recent Wednesday morning, The Lede team and Altucher discussed all of the following …read more
By Rainmaker.FM
Today’s guest on Hack the Entrepreneur is recognized as an unquestionable authority in the content strategy space, after having written her seminal article, “The Discipline of Content Strategy.”
She is also one of the coolest, most passionate, and friendliest people you could ever hope to meet.
Although host Jon Nastor doesn’t explicitly avoid discussing content strategy, this conversation is about his guest as an entrepreneur.
She is currently the CEO at Brain Traffic and Founder of the Confab Content Strategy Conferences.
Her agency, Brain Traffic, is home to a team of renowned content strategists, serving clients like Hewlett-Packard, Coca-Cola, Merck, and Best Buy.
She currently …read more
By Rainmaker.FM
On this episode of Confessions of a Pink-Haired Marketer, Author Ryan Levesque talks to host Sonia Simone about ideas from his new book, Ask.
He looks at how to understand our audiences more deeply, how to scale that understanding, and how to use that knowledge to serve our customers and clients better.
This isn’t a simplistic “formula,” but it is a reproducible strategy that virtually anyone doing business online can implement.
In this 30-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone and Ryan Levesque discuss: