Kristina Halvorson on Starting Small, Thinking Big, and Becoming Unemployable

Today’s guest on Hack the Entrepreneur is recognized as an unquestionable authority in the content strategy space, after having written her seminal article, “The Discipline of Content Strategy.”

She is also one of the coolest, most passionate, and friendliest people you could ever hope to meet.

Although host Jon Nastor doesn’t explicitly avoid discussing content strategy, this conversation is about his guest as an entrepreneur.

She is currently the CEO at Brain Traffic and Founder of the Confab Content Strategy Conferences.

Her agency, Brain Traffic, is home to a team of renowned content strategists, serving clients like Hewlett-Packard, Coca-Cola, Merck, and Best Buy.

She currently …read more