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April 2015
Home 2015 April
06 AprFeatured

How to Become a Digital Media Showrunner

by Jason Fairfield0 Comments

By Rainmaker.FM

showrunner

What can digital media producers learn from “old” media and the people who’ve been creating it for decades? Almost everything.

One of the recurring themes we talk about around Copyblogger Media is the critical importance of becoming the producer of your own media, building your own media asset, building your own audience.

Why?

On one hand, the Internet economy has given entrepreneurs and freelancers little choice in the matter. On the other, we’ve been given an unprecedented opportunity to build and grow the kinds of businesses our parents and grandparents could not dream of.

Jerod Morris and Jon Nastor …read more      

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06 AprFeatured

How to Turn What You Know Into a Business

by Jason Fairfield0 Comments

By Rainmaker.FM

teaching-business

Today’s guest on Hack the Entrepreneur is the founder of The Improv Effect, a company that gives their clients a competitive edge, through creativity, collaboration, and effective communication.

Her goal was to help businesses reach their full potential and she has successfully done this for global companies such as Groupon, Johnson & Johnson, The PGA Tour, Crayola, and many more.

With techniques that she learned on the job at Disney and Sesame Street, she leads teams and organizations to achieve teamwork, creative problem solving, presentation skills, and product development sessions.

In addition to this, today’s guest is a much …read more      

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06 AprFeatured

Tenacity and Tissues (or, a Specific Example of Why You’re More Capable Than You Think You Are)

by Jason Fairfield0 Comments

By Rainmaker.FM

tenacity-and-tissues

Editor-in-Chief host Stefanie Flaxman likes being extremely prepared when she learns something new.

She wants to have gotten a solid eight hours of sleep the night before. She wants to be in her office, at her desk, working on her iMac. She wants to have her favorite brand of green tea in hand.

But that can’t always happen.

So, this past January Stefanie found herself learning something new in a conference room in a hotel in Dallas, Texas, with a pile of tissues in her lap.

Why did she have tissues in her lap?

In this 7-minute episode of …read more      

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06 AprFeatured

6 Proven Ways to Open an Article with a Bang

by Jason Fairfield0 Comments

By Rainmaker.FM

open-with-a-bang

Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph.

Sound excessive?

Well, just imagine how disappointed you’d be after reading a killer headline for an article only to lose momentum and interest on the first sentence.

It happens. Here’s how not do that.

In this 11-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The solitary purpose of your first sentence
  • How using quotes to open an article can make you look stupid
  • When statistics don’t work
  • The $80 …read more      
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06 AprUncategorized

URLs, Extraneous Characters, URL Structure, And High-ranking URLs Contain

by Jason Fairfield0 Comments

URL structure has been debated within the SEO industry for years. From the number of subdirectories to the placement of keywords in URLs, SEOs have tried many optimization techniques to improve their sites? rankings.
The real question is, does your URL structure even help with your overall traffic? …

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