6 Simple Rules for Writing Effective Dialogue

By Rainmaker.FM

writing-dialogue

Why talk about dialogue in a podcast about online writing? Dialogue builds tension and allows you to show instead of tell. And so much more.

People love to read dialogue.

We gravitate to the words on the page that are surrounded by quotation marks — the speech marks — because we know that two humans are going to interact … and we’re drawn to the drama.

As Alice said in Alice in Wonderland, “What is the use of a book without pictures or conversations?”

The same holds true for online copy. We want our pictures. We want our …read more      

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4 Copywriting Techniques for Engaging Podcasts and Audio Presentations

By Brian Clark

how to write a compelling audio presentation

Editor’s note: This post was originally published on April 2, 2009. We’re running it again today to show you how to take advantage of the powerful combination of copywriting and audio content.

There’s nothing easier than audio content, right? Just fire up your recording software or teleseminar service and start talking away.

Well, sure … but “easy to create” doesn’t guarantee anyone will listen (or keep listening).

Take some time to structure and prepare for your recording, however, and you can crank out exceptionally engaging audio content that still only takes a fraction of the time that polished writing would.

Even though …read more      

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The One Quality All Popular Podcasts Share

By Rainmaker.FM

popular-podcasts

Podcasting isn’t going anywhere. In fact, the data suggests that podcasting is only growing. But should you join the bandwagon and start one?

Here’s the thing: Podcasting is the only truly mobile medium. With a podcast, you can communicate with your audience while they are driving, exercising, or cleaning the house.

It’s hands-free and eyes-free. Unlike text or video.

Besides, a podcast allows a level of intimacy unlike any other medium. You are in people’s heads.

If you look around, it looks like everyone and their brother is launching a podcast. Should you? Or is podcasting …read more      

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Stephanie Halligan on the Compounding Effect of Daily Content Creation

By Rainmaker.FM

stephanie-halligan

Today’s guest on Hack the Entrepreneur has dedicated her life to making the world a better, brighter place … with the power of doodles.

She was a Financial Empowerment Consultant and the founder of The Empowered Dollar. During this time, she helped millennials and low-income families fix their finances and feel empowered to take control of their financial destinies.

Her latest and fastest growing venture is Art To Self, which she started earlier this year. It is a website and newsletter of daily art and inspiration sent straight to your inbox.

Now, Let’s Hack …

Stephanie Halligan.

In this 33-minute episode of Hack the Entrepreneur, …read more      

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Annie Pratt on Resilient Leadership: How to Build a Smart, Agile Business by Crafting an Incredible Team

By Rainmaker.FM

annie-pratt

Turnaround and team expert Annie Hyman-Pratt joins Confessions of a Pink-Haired Marketer host Sonia Simone to talk about her work on the front lines of team-building and managing extraordinary people in the face of tough company challenges.

One of the reasons Sonia founded her own company (with her wonderful business partners, of course) is that the way most companies approach their teams is pretty pathetic.

Micromanagement, out of control executive egos, poor decision-making, disrespect, bottlenecks, frustration … we could go on and on. Too many companies, both large and small, have cultures that are, very simply, broken. And broken …read more      

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