226 Transitional Words and Phrases Every Writer Should Know

By Rainmaker.FM


Good writing uses transitional words and phrases to help the reader smoothly work through what you wrote. It’s strange how simple, but powerful, these words can be.

Basically, these words and phrases are used to connect one idea to the next.

Look at the word “consequently,” for example. Consequently means “as a result.” When X happens, as a result, or “consequently,” Y happens.

So, “Demian Farnworth, the most unlucky mime in the world, performed the one routine you should never perform in a prison. Consequently, he was thrown out a window.”

If you take the …read more      

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Why #VanityMetrics Are Worthless (and What Really Matters)

By Hugh MacLeod


It’s been a bad couple of weeks for Web 2.0.

The original queen of mommy bloggers, Dooce, is retiring from blogging. And blogging’s original crown prince, Jason Kottke is having similar thoughts. For no other reason than what used to seem like a decent business model (ad-driven, independent blogging) isn’t so much anymore.

Across town, Twitter just lost billions of dollars in market cap, for pretty similar reasons — Web 2.0 just isn’t as valuable a place to spend time as it used to be.

At least, not for people hoping to make money.

<a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails" …read more      

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Showrunner Short: Why Color Psychology Matters for Your Branding

By Rainmaker.FM


There are many elements to take into account when you are determining how you will brand your podcast. Don’t overlook the psychological impact of the colors you choose.

In this Showrunner Short, Jerod Morris delivers a quick lesson on the oft-overlooked importance of color psychology in podcast branding. It matters both for your podcast’s artwork and for the overall branding of your platform.

How do you want your content to make your audience feel? What kind of emotional connection are you trying to make?

Your color choices should fall in line with the answers to these questions.

And different …read more      

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A Much Better Revenue Model for Podcasting

By Rainmaker.FM


It’s the new thing: 1. Start a podcast. 2. Attract an audience. 3. ??? 4. Profit!

Sounds a lot like blogging in 2006. Problem is, with the exception of a few huge sites, it didn’t really work out that way for most bloggers. Which is why thinking in terms of content marketing and developing your own products took off in that field.

Brian Clark will admit that the prospects for good revenue from audio ads — when done correctly — are much better than banner ads and AdSense were for bloggers. So there’s no reason why working with the …read more      

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Greg Hickman on Working Backwards and the Journey to $20,000 Per Month

By Rainmaker.FM


Today’s guest on Hack the Entrepreneur is an entrepreneur on the path to success. In fact, if you visit his website, you can follow him on his journey from zero to earning $20,000 per month.

He is a mobile marketing consultant, entrepreneur, podcaster, speaker, coach, and advisor.

In September 2013, he quit his job and made the move from corporate employee to entrepreneur. His journey, along with its bumps and struggles, is one that many of us can relate to.

He is currently the co-host of Zero to Scale and the host of Mobile-Friendly, two podcasts worth checking …read more      

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