Paul Jarvis on Productivity and Growing Your Online Business

By Rainmaker.FM

paul-jarvis-productivity

As creative entrepreneurs, we have a tendency to get stuck in the learning process and fail to push the needle by taking action.

Perpetuated by fear and criticism, the failure to launch a product can be crippling. We continually find ourselves spinning our wheels and getting stuck in a place that’s completely avoidable.

It’s a good thing we have pioneers and thought leaders in our space who speak encouraging words that help us take the leap of faith.

In this 32-minute episode of No Sidebar, host Brian Gardner and Paul Jarvis discuss:

  • What Paul enjoys doing more … designing …read more      
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Deadly Conversion Busters: Turning ‘Yeah, But’ Into ‘Yes, Please’

By Rainmaker.FM

maybe-into-yes

Why is your prospect on the fence?

How can you convert that concern into a reason to buy?

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal:

  • What you need to do to discover the real problems behind your offer
  • How customers might be misleading you with their objections
  • Why you need to go beyond the FAQ
  • How to reinforce your answers to objections so they grow your authority
  • The 3F technique for making customers feel good about their concerns

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About the author

Rainmaker.FM

Rainmaker.FM is the …read more      

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How to Read a Book in 2 Hours

By Rainmaker.FM

2-hour-books

If you’re like Rough Draft host Demian Farnworth, you like to read. And you like to read a lot.

In fact, some people might call you obsessed. Demian gets that all the time. No surprise, since he tries to read 100 books every year …

But it can be frustrating. Daily demands. Lack of time. Big books. You get so close to reading 100 … but alas, at the end of the year Demian falls, slump headed, 16, 20, or 40 books away from his goal.

If that’s you too, you’re not alone.

Like most determined and driven …read more      

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The Disgustingly Simple Rule for Web Writing That’s Often Hard to Swallow

By Demian Farnworth

how to make your web writing easy to digest

Editor’s note: This post was originally published on January 14, 2009. We’re bringing it back today because clear, concise writing on the web never goes out of style.

In 1964, Richard Hofstadter wrote a Pulitzer-prize-winning book called Anti-Intellectualism in America. This rich, thorough book exposed the thread of anti-intellectualism that runs through the culture of practical America.

For example, even though the founding fathers were sages, scientists, and men of cultivation, the Federalists attacked their curiosity and idealism as too trivial for important affairs.

Did you know there’s a thread of anti-intellectualism running through …read more      

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The Proper Way to Grow an Audience on Medium

By Rainmaker.FM

content-syndication

What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think.

In this episode of The Lede, hosts Demian Farnworth and Jerod Morris introduce you to the perfect illustration for understanding content syndication.

Content syndication is nothing more than circulating the same article, video, or podcast across multiple pubs. For example, Demian could take a Copyblogger article he wrote and try to get it published on Business Insider, Fast Company, and Huffington Post.

How could this be a good thing? Easy. It broadens …read more      

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