Content syndication is kind of like guest posting on steroids. You get all the benefits of guest posting without the work.

However, what’s interesting is that a good content syndication strategy begins with guest posting, which builds your visibility.

And once your visibility grows, and you have a few super popular articles on your site, then you can start chasing down your syndication opportunities.

This episode of The Lede will teach you how to do just that.

In this 26-minute episode, you’ll discover:

• Whether you can skip the guest posting part if you already have a big audience
• What big sites think about those …read more