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August 2015
Home 2015 August
12 AugFeatured

A Behind-the-Scenes Look at the Rainmaker.FM Digital Business Podcast Network

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-behind-the-scenes-rainmaker-fm

Jerod Morris, our VP of Rainmaker.FM, shares some lessons from what may be our most ambitious content initiative ever.

It should always make you nervous when Copyblogger’s founder and CEO, Brian Clark, tosses an idea around. His ideas have a way of turning into “unyielding freight trains” of business energy.

In this case, it’s the Rainmaker.FM digital marketing channel — the network of shows that includes Confessions of a Pink-Haired Marketer.

In this 23-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone and Jerod Morris get into:

  • Some of what they learned getting “out of their comfort zones” with the network
  • What …read more      
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12 AugFeatured

3 Ways Writers Must Adjust in a World Dominated by Social Media

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-writers-must-adjust

The job of the online copywriter is to attract attention, stoke interest, create desire, and incite action. AIDA. Attracting attention used to mainly involve stopping the reader dead in his tracks. A good headline will do that.

Before the web — in the world of print — advertisers bought space in magazines and newspapers. Naturally, promoting an ad in spaces with high volumes of traffic would increase the number of times eyeballs saw the ad.

This meant the front page, back page, inside front, and so on.

In the early days of the web, the sales letter was static. It sat on a …read more      

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12 AugFeatured

Webinar: Smart Systems and Processes for Freelancers, Solopreneurs, and Startups

by Jason Fairfield0 Comments

By Brian Clark

Unemployable - Webinar: Smart Systems and Processes for Freelancers, Solopreneurs, and Startups

I’ve started nine businesses so far. The first one failed, but each successive company has yielded greater revenue, profits, and (mostly) happiness.

There was a particular period of time — 2002 to 2005 — that I without doubt enjoyed the higher revenues and profits. I set out to prove something to myself, and made more than I would have made if I had remained practicing law, and even more than most of the partners of the law firm I left in 1998.

But I can’t say I was happy. Turns out, how you make money matters more than how much.

Working In My …read more      

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12 AugFeatured

5 Modern Keyword Research Methods to Uncover Hidden Gems

by Jason Fairfield0 Comments

By Neil Patel

keyword research

All content campaigns begin with the same thing:

keyword research.

And there’s a reason for this. Targeting keywords will lead to long-term and, possibly, short-term organic search traffic for your website.

The bad news is that 80% of SEOs and marketers do keyword research wrong.

They plug in a main keyword into Google’s Keyword Planner, download the results, and then start sorting through them in a spreadsheet.

But here’s the thing: literally thousands of other marketers and SEOs have already searched that exact same keyword.

Unless you’re very lucky, you won’t find anything resembling a low-competition keyword to target.

Now, if you have a site …read more      

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12 AugFeatured

Why Content Creators Will Flock to Cleveland This September

by Jason Fairfield0 Comments

By Pamela Wilson

a live event featuring content professionals and inspiration

Content Marketing World is big, bold, and designed for people who aspire to be at the top of the content marketing field.

And this year, our Rainmaker Platform is proud to be a sponsor of this epic event — billed as the largest content marketing event on the planet.

We even have a special discount to offer you. But first, let’s talk about why you might want to put Cleveland, Ohio on your list of travel destinations in the next month.

How epic is Content Marketing World?

Content Marketing World features blockbuster speakers, killer sessions, and amazing networking opportunities.

On September …read more      

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