12 Aug
By Neil Patel
All content campaigns begin with the same thing:
keyword research.
And there’s a reason for this. Targeting keywords will lead to long-term and, possibly, short-term organic search traffic for your website.
The bad news is that 80% of SEOs and marketers do keyword research wrong.
They plug in a main keyword into Google’s Keyword Planner, download the results, and then start sorting through them in a spreadsheet.
But here’s the thing: literally thousands of other marketers and SEOs have already searched that exact same keyword.
Unless you’re very lucky, you won’t find anything resembling a low-competition keyword to target.
Now, if you have a site …read more
