The Step-by-Step Guide to Fixing Any Google Penalty  

By Neil Patel

penalty

Google penalties aren’t new, but they’re still a huge concern for SEOs.

It’s scary to think that organic search traffic can be virtually wiped out overnight. You could go from wildly profitable to just getting by—if you get hit by a penalty.

In case you’re brand new to SEO, here’s the short version of what penalties are:

If you violate Google’s guidelines (and get caught), Google will slap your site with a penalty so that all your search engine rankings decline dramatically (often 50+ spots each).

Despite your best efforts to comply with Google’s guidelines and recommendations, you may still get hit with a …read more      

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The 5 Words that Are Key to Podcast Monetization

By Jon Nastor

how to hear the sweet sounds of podcast profits

To start, run, and grow a podcast takes time. A lot of time.

Putting in the effort it takes to show up consistently every week and build an engaged audience takes work. A lot of work.

Podcasting is a crappy hobby, but it’s a great job. – Roman Mars of the 99% Invisible podcast

Podcasting is a great job, and the only way for it to become one is through proper monetization.

Attracting and maintaining relationships with sponsors

This past weekend, I had the honor of participating on a panel at Podcast Movement. The panel was hosted by Erik Harbison, CMO of AWeber. …read more      

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Showrunner Short: Live Reaction from Podcast Movement 2015

By Rainmaker.FM

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While waiting for Sarah Koenig’s closing keynote at Podcast Movement 2015, The Showrunner hosts Jerod Morris and Jonny Nastor recorded a full episode of The Showrunner from the exhibit hall floor. They figured they’d get it out to you as soon as possible.

Reason 1: Because it was fun, the recording quality ended up being quite good, and they want to transfer their Podcast Movement enthusiasm to you while it’s still fresh and relevant.

Reason 2: The Showrunner Podcasting Course reopened yesterday. And what better excuse to remind you, than with 30 bonus minutes of entertaining, informative content?

Among the …read more      

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How Veteran Podcaster and Content Marketer Jerod Morris Writes

By Rainmaker.FM

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The Showrunner behind multiple top-ranking podcasts and Vice President of Marketing for the Rainmaker.FM podcast network, Jerod Morris, paid The Writer Files host Kelton Reid a visit this week to talk about his beginnings as a writer, podcaster, and digital marketer.

Mr. Morris started out online as a sports blogger and became the editor of a high-traffic blog that was tapped by Fox Sports.

His blogging has led to quite a few opportunities for the writer, including:

  • Co-founding a WordPress hosting company
  • Leading the editorial team for Copyblogger.com
  • Launching and co-hosting multiple top-ranked podcasts
  • Becoming the VP of Marketing for the Rainmaker.FM podcast network …read more      
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How to Get Offline Customers Engaged with Your Online Marketing

By Rainmaker.FM

hp-get-offline-online

Can digital marketing work even if your target market isn’t your typical “online audience?”

You bet, but it all relies on knowing what to write about and where to publish your content.

This week on Hit Publish, listener Tom submitted his question for the Dear Amy column. He wonders how he can get more of his customers engaging with his online marketing.

The challenge is that Tom’s audience is more likely to spend time in an industrial workshop than reading a blog post. So can you still capture their attention with online content? Yes, you can.

There are five steps you’ll …read more      

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