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August 2015
Home 2015 August
04 AugFeatured

How to Find Your High-Leverage Outputs, Build Products, and Choose Your Own Path

by Jason Fairfield0 Comments

By Rainmaker.FM

he-jon-stein

Today’s guest on Hack the Entrepreneur founded Betterment in 2008 after working as an adviser to Wall Street’s biggest financial institutions. He started Betterment in an attempt to reinvent the investment industry.

It wasn’t long before his vision became a reality as the company won TechCrunch’s Best Startup in New York award in 2010.

He is an economics graduate of Harvard University and a finance graduate of Columbia Business School. He says his interests lie at the intersection of behavior, psychology, and economics, and he gets excited about making everyday products accessible and efficient.

Now, let’s hack …

Jon Stein.

In this 28-minute episode of …read more      

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04 AugFeatured

Proof that Stories Can Increase the Value of Even ‘Worthless’ Items

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-stories

Marketers are agog over stories. For good reason.

Your stories lift a prospect out of her ordinary world … and then take her on a journey that ultimately leads to a vision of herself as a better version of herself.

In 1984, Apple brought its own story to the market, one in which agile, nonconformists can break the mold … liberated by a busty Norwegian body builder wielding a sledgehammer … we’re, of course, talking about the 1984-inspired “Think Different” campaign.

But do stories really enhance a company’s products? Its reputation? Is there evidence? Rough Draft host Demian Farnworth thinks …read more      

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04 AugFeatured

How to Create a Visual Brand and Fight the Dark Forces

by Jason Fairfield0 Comments

By Rafal Tomal

How to Create a Visual Brand and Fight the Dark Forces

Have you seen Star Wars? Of course you have.

My colleagues at Copyblogger are a little crazy about this movie, so when they found out that I had never seen Star Wars, they all freaked out.

The next day, I received a package with the complete trilogy on Blu-ray (the original one, of course) from our Chief Digital Officer, Chris Garrett.

I rushed to my TV set and watched them all at once.

I really enjoyed the films, but the visual branding of the dark forces really held my attention.

What can we learn about building a visual brand from Star Wars?

Find …read more      

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03 AugFeatured

How a Life-Long Entrepreneur Transformed into a Full-Time Author

by Jason Fairfield0 Comments

By Rainmaker.FM

ap-joanna-penn

Joanna Penn is a life-long entrepreneur that has also worked for major corporations and has even run her own scuba diving business. But after years of not finding what made her happy, she turned to writing books and found the true success she’d wanted all along.

Fifteen books later, this fiction and nonfiction author is the epitome of success in the self-publishing movement.

Want to know how to leave your day job and become a full-time successful author? This interview is for you …

In this episode of Authorpreneur, host Jim Kukral and Joanna Penn discuss:

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03 AugFeatured

Behind the Scenes: The Reimagining of Copyblogger.com

by Jason Fairfield0 Comments

By Rainmaker.FM

nr-behind-the-scenes-6

Copyblogger.com started it all on this particular crazy portion of the journey. It’s constantly evolved over the years, and it’s about to take another giant step forward.

When you strip away the fact that Copyblogger has historically been the mothership platform for our company, you realize that it’s essentially a membership site with free and paid components.

The foundational elements of a scalable, replicable membership site model are already in place there. We’ll be talking about that in the future, but first we’re taking it to the next level for our own sites — and that job is in the hands …read more      

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