10 Ways to Build Authority as an Online Writer

By Demian Farnworth

surprising ways to build authority with your content

Picture the set of a late-night talk show, circa 1983.

Allen Ginsberg is fat, bearded, and sitting in the interview chair. Long hair grows in unruly patches from the side of his otherwise bald head. His eyebrows sprout from his forehead like wild hawthorn in bloom.

He’s wearing a tie-dye t-shirt with a hole in it. His fingers are stained from nicotine resin.

Ginsberg, a former marketing researcher, wanted to talk about the generation gap, and what he said about the challenges youth had to face actually made a lot of sense.

But although he certainly looked the part of “legendary poet,” this …read more      

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5 Simple Steps to Breathe New Life into Old Content with SlideShare

By Jessica Mehring

reuse old content in a brand-new SlideShare deck

Ready to reach a wider audience without having to create content from scratch?

Repurposing an old blog post into a SlideShare deck gives it new life and adds more value to your original content.

SlideShare decks can drive more traffic to your website and help you build your email list, too.

Here are five simple steps you can use to repurpose old content into a SlideShare deck.

Step 1: Select popular content

Once you know a blog post is popular on your own site, you can repurpose it to reach an even wider audience.

Posts that …read more      

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5 Ways to Improve Your Facebook Page’s Organic Reach

By Neil Patel

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I know you’ve noticed it…

Over time, your Facebook page’s reach has continuously gone down.

It’s not just in your head.

In just a few years, the organic reach of Facebook pages has plummeted:

And the stock price of Facebook just continues to go up.

Is it a conspiracy?

Decrease the organic reach in order to force businesses to pay for exposure?

Maybe a little bit, but there’s more to it than you might first think.

And while it’s obviously a bad thing to lose some of the reach, it’s not as bad as the numbers might make you think.

The current situation: Right now, the average …read more      

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4 Quick Solutions that Spawn Radical Email List Growth

By Beth Hayden

quick ways to grow your email list

I know building your email list can be a painfully slow process.

Even if you have a tantalizing incentive to give away, sometimes your prospects may still be hesitant to sign up.

Since readers are increasingly cautious about giving up their email addresses, you need to build trust and put in extra effort to turn casual readers into email subscribers.

While the top of your site’s sidebar is the “traditional” spot for an email list opt-in form, you don’t want it to be your sole method for collecting email subscribers.

Today, I’m going to share improvements …read more      

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5 Content Creation Tactics That Will Amplify Your Content’s Reach

By Neil Patel

reach

Content marketing growth isn’t always explosive, but should it be slow?

No, it shouldn’t.

You should have steady, measurable growth on a monthly basis in most cases.

That’s why it pains me to see so many marketers create content and be satisfied when barely anyone sees it.

You don’t need tens of thousands of views for a new piece of content to make a difference, but you should be aiming for at least a thousand, even when you’re just starting off.

If you’re not getting many views on your content, something is wrong.

It could be one of many things:

  • not a good topic
  • weak writing
  • overall mediocre content
  • not …read more      
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