Indispensable Writing Lessons from 3 Historic Creative Thinkers

By Stefanie Flaxman

Copyblogger Collection - master writers share their secrets

Do you ever catch yourself romanticizing earlier time periods?

Thoughts like, “It was so much easier to establish authority with ebooks when they weren’t as common” or “I wish people still had longer attention spans.”

Before you get too bummed out, remember that digital content creators are currently well-positioned and previous generations had their challenges as well.

Even way back when long-form, romantic love letters were all the rage, a hastily scribbled note was the equivalent of today’s cursory, ambiguous text message.

But let’s see what we can learn from our creative forefathers — the ones who have made a powerful impact …read more      

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Last Day: Get Rainmaker Standard Before It’s Gone

By Jerod Morris

Last chance to get Rainmaker Standard

This is it.

The last day of Rainmaker Standard’s existence.

After today, there will be no more Rainmaker Standard and no more Rainmaker Pro. There will simply be the Rainmaker Platform.

It’s everything you need — an all-in-one total online marketing solution that gives you the ability to create meaningful online experiences for your audience, which will make you a lot more money.

So by all means, jump right into Rainmaker Pro. We’re removing Standard from the sales page for a reason. And the price of the platform won’t stay this low for long.

But if you want to start your …read more      

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Take 15 Minutes to Find Your Winning Difference

By Sonia Simone

a person writing in a notebook - answer this: why you?

A unique selling proposition (USP) is the reason people do business with you and not someone else — a winning difference that sets you apart and makes you the only real choice.

Traditional marketing advice will have you lock yourself in a cave for weeks listing all of the features of your business, translating them into benefits, then somehow finding that one compelling point that will differentiate you from everyone else you could possibly compete with.

There’s nothing wrong with this approach if it works for you.

But if it doesn’t, try throwing it out the window and doing …read more      

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The Step-by-Step Guide to Building an Audience Before Your Business Launches

By Neil Patel

launch

It starts with a simple question:

How do you create a profitable business?

And while there are many answers, there are two basic models that all businesses follow.

The traditional method involves creating a product first and then finding customers to buy it.

And while it’s always been used to some extent, the second method typically hasn’t been as popular until the last few years.

As you might have guessed, the second model involves finding customers first and then building a product you know they’ll buy.

Both have their advantages and disadvantages.

With the first model, you’ll start bringing in revenue quicker. However, you’re more likely to …read more      

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A Business Built Around Mentoring Fledgling Lawyers

By Pamela Wilson

hero's journey - helping lawyers get a strong start

Some of the best businesses are built when an entrepreneur wants to right a wrong, and today’s story is a perfect example.

As a young lawyer himself, Chris Hargreaves saw that budding lawyers were thrown into the profession with little-to-no support. They were expected to figure things out for themselves, and as a result, took longer to get up to speed with their field.

And that was bad — for their clients, their employers, and their own careers.

Chris’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines …read more      

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