Are You Creating Meaningful Content?

By Brian Clark

how to deliver beneficial results

Everyone’s creating all this online content, but does it matter?

More importantly, are you accomplishing your goals with the content you deliver, or are you simply spinning your wheels?

Well, if you’re doing it right, your content is highly effective and tightly tied to your ultimate business objectives. Otherwise, you’re just filling up space on an ignored web page.

Content marketing is the most effective and lucrative form of online marketing, because it not only works, it also builds a media asset at the same time. So it makes sense to understand exactly what makes content …read more      

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5 Ways to Use Content to Get More Sales

By Neil Patel


If you want to generate hordes of sustainable, long-term traffic without spending too much money, content marketing is the way to go.

At its core, it’s very simple:

Create valuable content for your target audience, and give it to them.

Seems a bit short, doesn’t it?

And it is. But that’s only part of the equation.

Unfortunately, that’s where most marketers and businesses stop.

They invest a decent amount of time and money to create content, and many achieve some degree of success.

They start to get a few hundred to a few thousand visitors a day.

But then they realize something….

None of these visitors are …read more      

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Join the Copyblogger Team for Our First Content Challenge

By Pamela Wilson

Challenge begins January 4, 2016 - build your website's content marketing cornerstone

Starting a week from today, the Copyblogger team is doing something we’ve never done before … and we want you to join us.

We’re hosting our first three-week Copyblogger Content Challenge. These brand-new challenges are designed to give you in-depth education around key content marketing topics.

The goal of our challenges is simple:

We help you master each topic — and you put that information directly to use to grow your business.

Challenge #1: Create your cornerstone content

For the January 2016 challenge, we’re teaching you how to create powerful, audience-building cornerstone content for your website.

The three recent articles below will help …read more      

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Patience, Persistence, and Waiting for the Payoff

By Pamela Wilson

cultivating patience and persistence

I grew up as the middle child in a family of five children.

We celebrated Christmas, which involves — as you know — tightly wrapped presents tucked under a tree.

In those days, you started dreaming about your presents in August when the Sears, Roebuck catalog landed in your mailbox.

You’d flip through the pages that were brimming with products and think about what it would be like to possess the Deluxe Hand Loom (make beautiful potholders!), the Alaskan Wooden Toboggan, or the Young Artist Studio Toolkit.

Christmas Eve was a test of my patience. That was the night we had our big Christmas …read more      

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6 Ways to Improve Your Twitter Quality Score and Make Your Ads Profitable

By Neil Patel


Inbound marketing is all the rage these days, but that doesn’t mean that traditional outbound marketing (a.k.a. advertising) can’t still be effective.

In fact, it has a huge advantage over most content marketing efforts…

It’s fast.

Really fast.

With content marketing, the average campaign takes at least a few months to see any real results.

You invest money upfront, but need to wait for the return.

With advertising, on the other hand, you spend money upfront, but you see the results almost immediately.

Additionally, there’s no reason why you can’t use both types of marketing.

That way, you get both immediate and long-term results.

I write …read more      

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