By Neil Patel
Inbound marketing is all the rage these days, but that doesn’t mean that traditional outbound marketing (a.k.a. advertising) can’t still be effective.
In fact, it has a huge advantage over most content marketing efforts…
With content marketing, the average campaign takes at least a few months to see any real results.
You invest money upfront, but need to wait for the return.
With advertising, on the other hand, you spend money upfront, but you see the results almost immediately.
Additionally, there’s no reason why you can’t use both types of marketing.
That way, you get both immediate and long-term results.
I write …read more