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April 2016
Home 2016 April
11 AprFeatured

What Is Creativity? 21 Authentic Definitions You’ll Love [Free Poster]

by Jason Fairfield0 Comments

By Demian Farnworth

inspiration - how creatives define creativity

She was an odd mix of soft skin and rowdy in the mouth.

And by that, I mean she was bright, chirpy, and quick with the quirky jokes, ribbing it with the best of them, but prone to fits of sobbing at the first sign of disagreement.

I needed to be cautious. To curb my Neanderthal-like love for hurling abuse at editorial outlaws. Not to mention, she was new.

The woman who sat in the chair opposite my desk in a book-lined office was one of the most promising writers in our creative department. The problem was, she was late on …read more      

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09 AprFeatured

Rainmaker Rewind: Strategies for B2B Podcasting, with Clark Buckner

by Jason Fairfield0 Comments

By Caroline Early

Rainmaker.FM rewind

You know we love podcasting at Rainmaker Digital! And we especially love podcasting as a content marketing strategy for business.

This week, Sonia Simone chats with Clark Buckner about B2B podcasting and content strategy on Copyblogger FM. This is an episode you won’t want to miss.

Tune in to hear the five steps Clark follows when he’s planning out content strategy for a B2B podcast. They also discuss the reasons you should design your content to align with business and marketing goals.

Plus: the magical power of well-defined workflows and Clark’s favorite strategy for recruiting and …read more      

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08 AprFeatured

5 Simple Steps to Creating Profitable Promoted Pin Campaigns on Pinterest

by Jason Fairfield0 Comments

By Neil Patel

pinterest

Advertising is different from SEO.

While SEO is almost identical no matter which search engine you’re talking about (and there aren’t too many), advertising is not.

The process of creating ad campaigns on Google will look different from the process of creating ad campaigns on sites such as Facebook or Pinterest.

It’s important to choose one or two channels—and learn the ins and outs of them—rather than try to become an expert in all of the channels available.

How do you know which one(s) to use?

Well, that depends on where your audience is.

In this post, I want to show you how to use promoted …read more      

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08 AprFeatured

3 Resources to Help You Mobilize Your Natural Writing Ability

by Jason Fairfield0 Comments

By Stefanie Flaxman

copyblogger collection - develop your writing skills

It doesn’t matter how long it will take. You’ll get the project done.

It doesn’t matter what time of the day it is. You’ll work until you get it right.

You have — what I call — a “do-whatever-it-takes attitude.” It’s because you’re a writer and you possess an unbridled enthusiasm for creating.

You should be proud of that, but you also might be frustrated because it’s tough to find a career that requires and appreciates your writing skills and creative abilities.

It’s going to be okay, though. That “do-whatever-it-takes attitude” of yours will motivate you to continually sharpen your strengths and …read more      

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07 AprFeatured

Content Marketing Defined in 60 Seconds [Animated Video]

by Jason Fairfield0 Comments

By Demian Farnworth

content marketing defined - what is content marketing?

Imagine you and an old friend from high school are lying on a trampoline in your backyard. Cucumbers cover your eyes as you soak up rays from the rising sun.

It’s been almost a decade since you’ve talked, so naturally one of the things he asks about is your job.

You tell your friend, “I’m into content marketing.”

He removes the cucumbers from his eyes, leans toward you and says, “What is content marketing?”

You remove the cucumbers from your eyes and sit up. You look him in the eyes and say, “What is content marketing?”

Could you define it? And could you …read more      

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