08 Apr
By Neil Patel
Advertising is different from SEO.
While SEO is almost identical no matter which search engine you’re talking about (and there aren’t too many), advertising is not.
The process of creating ad campaigns on Google will look different from the process of creating ad campaigns on sites such as Facebook or Pinterest.
It’s important to choose one or two channels—and learn the ins and outs of them—rather than try to become an expert in all of the channels available.
How do you know which one(s) to use?
Well, that depends on where your audience is.
In this post, I want to show you how to use promoted …read more
