By Neil Patel

The headline is the most important part of your content.

That’s a fact.

What’s the second most important part?

That would be your introduction.

Think of it this way: Your headline compels people to click on your post, but your intro draws them in to actually read the post.

And if you’re sick of not getting a high level of engagement on your posts, this is likely one of the main causes.

Here’s the simplest way to illustrate the effect of introductions on your content’s performance:

• Bad headline – Low traffic
• Good headline, bad intro – High traffic, high bounce rate, low time on page
• Good headline, good intro …read more