01 Jun
By Neil Patel
The headline is the most important part of your content.
That’s a fact.
What’s the second most important part?
That would be your introduction.
Think of it this way: Your headline compels people to click on your post, but your intro draws them in to actually read the post.
And if you’re sick of not getting a high level of engagement on your posts, this is likely one of the main causes.
Here’s the simplest way to illustrate the effect of introductions on your content’s performance:
- Bad headline – Low traffic
- Good headline, bad intro – High traffic, high bounce rate, low time on page
- Good headline, good intro …read more
