Are You Cheap or Are You Exceptional? How to Price Your Services

The success of your service-based business will be built on the bedrock of how you answer this one simple question:

Do I want my services to be perceived as economical — or exceptional?

It seems like a no-brainer, doesn’t it? I mean, of course we want to be perceived as exceptional.

But positioning your offerings as exceptional is more difficult than it sounds. It takes guts, unwavering faith in your abilities, and an unflagging devotion to producing quality work.

I’ve lost count of how many times I’ve sat down with a fellow creative person and said, “Look, you have …read more