On this episode of Elsewhere, Pamela Wilson sits down with Dan Shure of Experts On The Wire to discuss good vs. great copywriting and how you can improve your own writing.
In this 62-minute episode, Pamela and Dan discuss:
The post Pamela Wilson on Experts On The Wire appeared first on Copyblogger.
By Sean Jackson
Setting up Google Analytics for your membership site can be tricky … unless you know the right way to start.
Data analysis is at the core of all online marketing. But how do you get the right data, and more importantly, how do you make sense of it all?
On today’s show, we have the queen of data analysis for Rainmaker Digital as our guest to help you set up Google Analytics for your membership site.
In this 27-minute episode, Jessica Frick, Sean Jackson, and Loryn Thompson discuss the best way to set up Google Analytics, including:
By Neil Patel
Disclaimer: Please refrain from reading this post if you’re easily offended or have no sense of humor whatsoever.
It’s noisy and saturated these days in the marketing realm.
Brands are in a never-ending battle of one-upmanship.
With many industries being hyper-competitive and increasingly saturated, it’s never been more difficult to stand out from the pack.
But one technique that seems to work (at least for the brands that do it right) is swearing.
Some notable companies that have pulled this off flawlessly include Thug Kitchen, Vinomofo, and Dollar Shave Club.
It’s also something I have experimented with in the past.
In this post, I’d like …read more
I used to beat myself up and feel guilty for not getting more done in my business each year.
There were so many awesome content ideas burning in my brain for videos, books, and education I wanted to create. Yet, not much was really getting done.
Sure, I was busy as hell, but my content creation process wasn’t very productive. Then I started working with a mentor who shared her simple daily content creation checklist with me.
By following her version of the checklist, she’s able to create a video, a livestream, a podcast episode, a blog …read more
By Neil Patel
You know the saying “content is king,” right?
Well, there’s a new king in town, and its name is longform content.
Like you, I was skeptical about longform content at first. “Nobody wants to read 4,000 words,” I thought.
I was dead wrong.
Because longform content rocks. It seems intimidating at first, but the benefits are insane.
Need proof? Back in 2012, I ran an A/B test on my site Crazy Egg. I tested the regular homepage against a shorter version. And the longer version converted 30% higher than the short version.
Longform worked better in 2012, and it still works better …read more