What Effect Does Swearing Have on Your Brand?

By Neil Patel

Disclaimer: Please refrain from reading this post if you’re easily offended or have no sense of humor whatsoever.

It’s noisy and saturated these days in the marketing realm.

Brands are in a never-ending battle of one-upmanship.

With many industries being hyper-competitive and increasingly saturated, it’s never been more difficult to stand out from the pack.

But one technique that seems to work (at least for the brands that do it right) is swearing.

Some notable companies that have pulled this off flawlessly include Thug Kitchen, Vinomofo, and Dollar Shave Club.

It’s also something I have experimented with in the past.

In this post, I’d like …read more