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October 2016
Home 2016
24 OctFeatured

12 Tips for Making a More Engaging Video for Facebook Live

by Jason Fairfield0 Comments

By Neil Patel

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As a marketer, you know how important it is to create a connection with your audience.

It’s essential for slashing through the barriers that divide us, for establishing a unique brand identity, and for building trust.

There have been times I’ve been successful in doing so. But at other times, I’ve fallen flat.

It’s getting easier than ever to create a unique connection because we now have the technological tools to do so.

One of the best tools enabling you to do this is Facebook Live, which “lets people, public figures and Pages share live video with their followers and friends on …read more      

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24 OctFeatured

Master These 7 Essential Elements for Winning Content [Infographic]

by Jason Fairfield0 Comments

By Pamela Wilson

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Content marketing — ugh, amirite?

We talk about it a lot here. And you’re reading this because you know it’s important. You know it’s what marketing just is these days.

But … it’s so complicated. Especially if you feel like you weren’t blessed with that mythical writer’s gene. That special talent for weaving words together. The ability to take your reader on a journey with every sentence you craft.

I know how it feels to lack confidence in your writing abilities, because that was how I felt just six short years ago.

But it turns out — luckily for all of us — that …read more      

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22 OctFeatured

A Thirty-Day Plan for Gaining 100 Authoritative and Relevant Backlinks to Your New Website

by Jason Fairfield0 Comments

By Neil Patel

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Link building. It’s the backbone of SEO.

The way we build links has changed quite a lot over the past decade, but links themselves are no less valuable.

Like me, you may remember the early days of online marketing, when generating backlinks to a website was as simple as requesting links from link farms and other sketchy sources.

Google put a stop to that, so generating backlinks for a brand-new website is a bit trickier these days.

That doesn’t mean that it’s impossible, though. The sooner your site has a decent number of backlinks from authoritative, high-quality websites, the sooner its performance …read more      

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20 OctFeatured

Insights on Business and Community from Two Intense Days in Denver

by Jason Fairfield0 Comments

By Sonia Simone

Copyblogger Weekly

Hey there — welcome back to the Copyblogger Weekly!

I’m writing this the night before I fly back home from Denver, Colorado, where we held our live Digital Commerce Summit last week. I had the pleasure of teaching a small workshop on Wednesday and then switching gears to give a conference keynote on Thursday.

Every time we hold a live event, big or small, I’m struck by the sense of community that comes together around Copyblogger and Rainmaker. Whether we were hollering our heads off singing together (just a few feet from the stage) at the CAKE concert or feverishly taking notes …read more      

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19 OctFeatured

Create Your First WordPress Product, with Chris Lema

by Jason Fairfield0 Comments

By Brian Clark

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In just over a decade, WordPress has become the most popular content management system on the web. And as with any hugely popular open source movement, there are plenty of for-profit companies providing premium themes, plugins, hosting, and support.

Is it too late for you to get involved? Evidence suggests the contrary — that WordPress is just getting started. But you do need to identify a distinct business problem to solve.

As a non-technical founder myself, a decade ago I was under the misconception that the code is what matters. And it does, but the most elegant code in the world matters …read more      

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