2016 - Page 30 of 107 - Oncor Solutions

How to Become a World-Class Copywriter in One Month or Less

Want to know a little secret? It’s not something I’m super proud of…

In fact, most people have no idea whatsoever that I used to be a terrible copywriter. It took me years to learn the most basic fundamentals of writing.

And yet, here I am. I’ve been blogging for more than 10 years and have had the privilege to publish content on many great websites.

My businesses thrive on content marketing. Or more accurately, they were built with content marketing. So, obviously, content worked for me.

How? I got better. I learned how to write in a way that captivated my readers and …read more

13 OctFeatured

The Two Sides of the Persuasion Coin

by Jason Fairfield0 Comments

By Sonia Simone

Remember the classic Saturday Night Live sketch?

Is it a dessert topping? Is it a floor wax? It’s both!

This week, we’ll look at two seemingly very different sides of the marketing and persuasion coin.

One side features traditional sales and marketing techniques; the other shows a more educational, audience-building angle — sometimes called a “soft” marketing approach.

They seem like opposites, but in fact, each side benefits and supports the other. Smart marketers will use both … hopefully with a little more grace than a combination dessert topping/floor wax.

Asking for what you want

One of the cornerstones of traditional sales and …read more

12 OctFeatured

Tips for Crowdfunding a New Product (Or Your Entire Business), with Khierstyn Ross

by Jason Fairfield0 Comments

By Brian Clark

As you likely know, crowdfunding is a way to raise money for a project or venture by pulling contributions from a large number of people, usually online. In 2015 alone, crowdfunding generated an estimated over $34 billion (USD) worldwide.

You may not know, however, that the first instance of online crowdfunding dates way back to 1997, when fans underwrote an entire U.S. tour for the British rock group Marillion — raising $60,000 in donations via a fan-based internet campaign.

Even I developed our first product by selling something that didn’t yet exist in 2007 — going from zero to six figures in …read more

12 OctFeatured

7 Bad Writing Habits You Learned in School

by Jason Fairfield0 Comments

By Jonathan Morrow

forget these lessons to become a better writer

What is good writing?

Ask an English teacher, and they’ll tell you good writing is grammatically correct. They’ll tell you it makes a point and supports it with evidence.

Maybe, if they’re really honest, they’ll admit it has a scholarly tone — prose that sounds like Jane Austen earns an A, while a paper that could’ve been written by Willie Nelson scores a B (or worse).

Not all English teachers abide by this system, but the vast majority do. Just look at the writing of most graduates, and you’ll see what I mean. It’s proper, polite, and just polished enough not to …read more

11 OctFeatured

How Bestselling Author Jennifer Weiner Writes: Part One

by Jason Fairfield0 Comments

By Kelton Reid

The #1 New York Times bestselling author of 12 books, Jennifer Weiner, took a few minutes to talk with me about the writer’s life, her new memoir, and Revenge of the Nerds.

Before her prolific career as a novelist, Ms. Weiner started out as a small town newspaper reporter and freelancer, before signing her first big book deal for her novel Good in Bed (2001).

Since then, her books have spent more than five years on the New York Times bestseller list, she has had a novel made into a major motion picture — In Her Shoes, starring Cameron Diaz and Toni …read more

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How to Become a World-Class Copywriter in One Month or Less

The Two Sides of the Persuasion Coin

Asking for what you want

Tips for Crowdfunding a New Product (Or Your Entire Business), with Khierstyn Ross

7 Bad Writing Habits You Learned in School

How Bestselling Author Jennifer Weiner Writes: Part One

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