By Sonia Simone
Remember the classic Saturday Night Live sketch?
Is it a dessert topping? Is it a floor wax? It’s both!
This week, we’ll look at two seemingly very different sides of the marketing and persuasion coin.
One side features traditional sales and marketing techniques; the other shows a more educational, audience-building angle — sometimes called a “soft” marketing approach.
They seem like opposites, but in fact, each side benefits and supports the other. Smart marketers will use both … hopefully with a little more grace than a combination dessert topping/floor wax.
Asking for what you want
One of the cornerstones of traditional sales and …read more