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August 2016
Home 2016
24 AugFeatured

Why You Hate Writing

by Jason Fairfield0 Comments

By Robert Bruce

simple ways to love writing again

The blank page is a nightmare.

The great writers of the ages have feared it more than evil spirits, wasting disease, and visiting in-laws.

Yet, if you want something to happen, you’ve got to spill the ink on that thing.

You’ve got to do it every day.

Like a detective, the writer is always digging.

And when that digging unearths an idea, the writer is desperate for a way to get it down.

The pain of facing a blank page might be cured by facing what you’re not doing.

And what you’re not doing is three simple moves that can help correct this ancient problem.

1. …read more      

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23 AugFeatured

How Bestselling Author Jay McInerney Writes: Part One

by Jason Fairfield0 Comments

By Kelton Reid

jay-mcinerney-file-1

The bestselling author of 11 books, including the eighties-defining Bright Lights, Big City, Jay McInerney, took a break to chat with me about his new book, the writing process, and some timeless tips from his mentor, Raymond Carver.

Vanity Fair called Mr. McInerney “Our modern-day Fitzgerald,” and his most recent book — Bright, Precious Days — is described as “… a sexy, vibrant, cross-generational New York story — a literary and commercial triumph of the highest order.”

The author is a renowned short story writer, screenwriter, and actor who has lived in New York for three decades and rubbed elbows with a …read more      

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23 AugFeatured

[Blowout Sale] Get 30% Off ALL Premium WordPress Themes

by Jason Fairfield0 Comments

By Jerod Morris

[Blowout Sale] Get 30% Off ALL Premium WordPress Themes

Plus a special offer for the Pro Plus All-Theme Package …

Black Monday … in August?

Pretty much. :-)

You may recall that every year around late October or November we offer a big discount or valuable bundle.

Well, we recently ironed out our promotional schedule for the rest of 2016 … and this year’s Black Monday sale is not going to include StudioPress.

This is no slight to StudioPress. We just wanted to switch it up.

Offering you our best discount now, instead of waiting, gives you a head start on getting the best price for any new themes that …read more      

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22 AugFeatured

How to Give and Get Exceptional Testimonials, Part One

by Jason Fairfield0 Comments

By Sonia Simone

exceptional-testimonials-1

In an age where we’re faced with too many choices, testimonials help us trust enough to make a decision to buy. Are you using this powerful tool in your business?

Testimonials work because you’re not tooting your own horn — others are doing it for you.

In this episode, Pamela Wilson sits in for Sonia once again and reveals the story arc that makes testimonials believable. She covers the six “magic” questions that generate powerful testimonials, courtesy of Sean D’Souza.

They are …

  1. What was the obstacle that would have prevented you from buying this product?
  2. What did you find as a result …read more      
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22 AugFeatured

9 Psychological Insights I Use When Designing a Pricing Page

by Jason Fairfield0 Comments

By Neil Patel

image06

Let me be upfront with you.

I’m not a web designer.

I work with some amazing web designers. I know a few things about web design. But when it comes right down to it, I’m not a designer.

What am I? I’m a marketer.

Why am I talking about designing a web page, specifically a pricing page?

Here’s why. Web design and marketing overlap. A lot.

When you get into a discussion about web design, you can’t help but talk about psychology. And when the page being designed is a pricing page, psychology plays a huge role.

What kind of psychology? Customer psychology.

Customer psychology …read more      

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