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May 2016
Home 2016
06 MayFeatured

6 Accidental Ways to Ruin Your Split Tests and Limit Your Profit

by Jason Fairfield0 Comments

By Neil Patel

image03

You’re one of those people, aren’t you?

The kind who stay up late at night, thinking of ways to improve their businesses.

It’s great to have this much passion.

By now, you’ve probably at least read the basics about split testing. And while the general concept is very simple, it’s fairly difficult to run a conversion rate optimization campaign properly.

There’s a reason why conversion experts get paid a ton.

Too often, marketers and business owners run a split test, make a change based on the results, and find out that it either made no difference or produced a negative result.

That being said, …read more      

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06 MayFeatured

5 Remarkable Qualities of Effective Online Content

by Jason Fairfield0 Comments

By Sonia Simone

content marketing's five essential elements

When I prepare for a presentation on digital business and content marketing, I think a lot about what I want the audience to take away.

Of course, there’s always the First Rule of Copyblogger, which I preach to anyone who will listen. But telling people “don’t publish content that sucks” tends to need a little more explanation if it’s going to be helpful.

What would give content marketing newbies the right foundation? And how can I help content marketing veterans who aren’t finding the success they want? Is there a framework they can use …read more      

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05 MayFeatured

Digital Commerce Defined in 60 Seconds [Animated Video]

by Jason Fairfield0 Comments

By Demian Farnworth

content marketing glossary - what is digital commerce?

Here are a couple of startling stats to start your morning:

And let’s not forget that mobile usage is off the charts, podcasts are growing in popularity every day, and software as a service is a new business norm.

This is great news for anyone hoping to build a business around the growing market of digital commerce.

But what exactly is digital commerce?

Watch our short video for digital commerce

With help …read more      

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04 MayFeatured

4 Causes for Search Traffic Plateaus (and How to Fix Them)

by Jason Fairfield0 Comments

By Neil Patel

flat traffic

Every marketer and business owner would love to see a search engine traffic graph that never stops rising.

And if you’re an expert SEO, you can manage that in many cases.

But likely, your search traffic will plateau at some point or another.

Month after month, it’ll stay about the same, rising or dropping an insignificant amount.

Sometimes it is your fault, but sometimes, it may be out of your control—at least initially.

At that point, you have two options:

  1. Find additional sources of organic traffic besides the standard search result listings.
  2. Determine the root cause of your traffic plateau, and take corrective action.

I’d recommend …read more      

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04 MayFeatured

Why Learning to Write Is the Toughest and Best Thing You’ll Do

by Jason Fairfield0 Comments

By Pamela Wilson

why better writing is worth the effort

Trigger warning: I’m about to list some terms that might give you nightmares. Do you remember these?

  • Gerunds
  • Participles
  • Sentence diagrams
  • Split infinitives
  • Absolute modifiers

Just talking about them might cause you to flash back to middle school. You’re sitting in a sweaty classroom, listening to the chalk squeak as your teacher writes the definition for each term on a dusty chalkboard.

You, in the meantime, are mentally calculating how many minutes are left before lunchtime.

Here’s the thing about learning to write: It’s not about the terms above. Yes, you need to be aware of them. But if you think learning to write well …read more      

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