5 Simple Steps to Creating Profitable Promoted Pin Campaigns on Pinterest

By Neil Patel

pinterest

Advertising is different from SEO.

While SEO is almost identical no matter which search engine you’re talking about (and there aren’t too many), advertising is not.

The process of creating ad campaigns on Google will look different from the process of creating ad campaigns on sites such as Facebook or Pinterest.

It’s important to choose one or two channels—and learn the ins and outs of them—rather than try to become an expert in all of the channels available.

How do you know which one(s) to use?

Well, that depends on where your audience is.

In this post, I want to show you how to use promoted …read more      

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3 Resources to Help You Mobilize Your Natural Writing Ability

By Stefanie Flaxman

copyblogger collection - develop your writing skills

It doesn’t matter how long it will take. You’ll get the project done.

It doesn’t matter what time of the day it is. You’ll work until you get it right.

You have — what I call — a “do-whatever-it-takes attitude.” It’s because you’re a writer and you possess an unbridled enthusiasm for creating.

You should be proud of that, but you also might be frustrated because it’s tough to find a career that requires and appreciates your writing skills and creative abilities.

It’s going to be okay, though. That “do-whatever-it-takes attitude” of yours will motivate you to continually sharpen your strengths and …read more      

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Content Marketing Defined in 60 Seconds [Animated Video]

By Demian Farnworth

content marketing defined - what is content marketing?

Imagine you and an old friend from high school are lying on a trampoline in your backyard. Cucumbers cover your eyes as you soak up rays from the rising sun.

It’s been almost a decade since you’ve talked, so naturally one of the things he asks about is your job.

You tell your friend, “I’m into content marketing.”

He removes the cucumbers from his eyes, leans toward you and says, “What is content marketing?”

You remove the cucumbers from your eyes and sit up. You look him in the eyes and say, “What is content marketing?”

Could you define it? And could you …read more      

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A Step-by-Step Guide to Creating Reader Personas

By Neil Patel

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There’s only one key behind producing great content, day after day…

You don’t need to be the best writer.

You don’t need to be a top expert (although it can help).

You don’t need any fancy tools (although they can also help).

What you do need to do is understand your reader.

Most marketers would rather spend time learning about a new traffic tactic than spend time learning about their readers, and it’s the reason why they struggle.

Let me illustrate the importance of this with a simple example:

Imagine: You’re writing for an audience that consists of one person – yourself.

Do you think you could come …read more      

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7 Fun and Easy Warm Ups to Start Your Writing Day

By Pamela Wilson

rev up your writing with these morning routines

The fastest way to become a proficient content creator is to make writing part of your daily routine.

When you write habitually, you open up a channel that allows the ideas in your head to more easily become a physical expression of those ideas. You go from thoughts to words on a page faster. Your writing improves.

And because you’re better at writing, you enjoy it more.

And because you enjoy it more, you write more often.

It’s a happy circular pattern of, “Doing more, which leads to doing better, which leads to doing more.”

But none of the above helps you when …read more      

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