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January 2017
Home 2017 January
13 JanFeatured

The Proven Guide to Using Live Video to Build Your Personal Brand

by Jason Fairfield0 Comments

By Neil Patel

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2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016.

We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video auto-play, and Facebook introduced video ads and, of course, native live streaming.

Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers. Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before.

As a professional, you can leverage live video to give …read more      

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12 JanFeatured

Let’s Get the Strategy Party Started

by Jason Fairfield0 Comments

By Sonia Simone

Copyblogger Weekly

Last week, Brian Clark announced he was going to be joining us regularly this year on the blog.

On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps, look for lots more details from Brian in the weeks to come. But this one will get your engine started.

I also published our “Content Excellence Challenge” prompts for January. I hope you’ll join us on these — they’re two fun (and not …read more      

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11 JanFeatured

11 Advanced Techniques for Repurposing Old Content

by Jason Fairfield0 Comments

By Neil Patel

Feldman Slide Deck

When it comes to content marketing “hacks,” this is one of my absolute favorites.

So many marketers finish a piece of content and never touch it again. But why do that when you can get so much mileage out of one piece of content?

That’s the power of repurposing content.

It’s a lot like creating passive income. You do the hard work once, and you continue to reap the benefits.

With repurposing content, it’s the same idea. You create a piece of content once and then use it in a bunch of different ways.

That means less work and more results. It seems …read more      

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11 JanFeatured

The One-Two Punch of Authenticity and Strategy

by Jason Fairfield0 Comments

By Sonia Simone

"Strategy without honesty is fraud." – Sonia Simone

We all know how we feel when we run into creepy, pushy salespeople, right?

Manipulated, pressured. Slimed.

In fact, the last thing we want to do is make a purchase from that person.

High-pressure salesmanship rarely works online. It’s so easy to just click away.

That’s the promise of content marketing — to deliver a relevant business message without becoming a total saleshole.

And yet, too many companies pump out massive volumes of content without seeing real results. Where are they going wrong?

Let’s start by looking at where content marketing came from … and some misreadings of its key ideas.

Content marketing has two …read more      

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10 JanFeatured

Why Your Greatest Asset May Be Slowly Eroding (and How You Can Rebuild It)

by Jason Fairfield0 Comments

By Jerod Morris

"Are you addicted to distractions?" – Jerod Morris

“Why are we sending this email to this list again?” Kim asked.

I was incredulous. “Umm, because we never sent it a first time,” I thought to myself.

Still, before responding, I decided to check. Glad I did.

It turned out we had indeed sent the same information to the same email list a week prior. And I was the one who wrote that original email.

So why had I forgotten about writing it to such an extent that I wasn’t even hit with a pang of remembrance while planning and writing a second, similar email?

It seems I was losing control of one of …read more      

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